UX Research

UX Research

We can define UX Research, also known as user research, as a set of practices that can be used at any stage of a project.

Usability Research can be seen as a systematic survey of users and their experiences in relation to the use of a certain product or service, with the objective of building insights that place the final customer as the center of the discussion and the findings. UX research employs a variety of techniques and methods to reach conclusions, determine facts and solve problems, providing a team with valuable information, especially the product and service design team.

Through UX research we can collaborate by providing inputs and supporting the design team to:

- Validate hypotheses and ideas.

- Reduce the financial investment in a certain product.

- Know the competition in depth.

- Understand the client/user journey with a service/product.