Design Thinking and UX Research Course

Creating a connection with the client and understanding their motivations and decisions from different perspectives are essential for the success of organizations and for decision-making to take place considering the complexity of the client-brand relationship and its context. Understanding the customer and acting in a way that is linked with their experiences is opening an innovative and empathetic path with those who consume your product/service.

The knowledge of design thinking and UX research can be valuable tools on this journey of connecting with the customer and developing a quality service, product or relationship.

This course addresses:

- Basic concepts of Design Thinking and UX research.

- How to structure a research project in a productive and efficient way.

- How to adjust yours and your team’s perception to ask the right questions and obtain relevant information for decision-making.

- How to perform the first analysis with the team and obtain insights from the data gathered.

Important: This introductory course is based on a qualitative methodology.

Target audience:

- UX professionals

- Professionals interested in UX

- Directors and managers in the area of product development

- Designers

- Marketing / Advertising / Communication Professionals

- Developers