Marketing

Marketing

Market research and market study refer to the systematic and objective collection, analysis, and evaluation of information on specific aspects of marketing problems, in order to collaborate in decision-making regarding both products and services.

In market research, as a marketing initiative, we collect and analyze information from customers, suppliers and competitors. The central objective is to validate new ideas about the enterprise and formulate (subsequently) a business plan.

A market study, on the other hand, is carried out after the launch of a product or service and analyzes the various market factors that the business is part of.

Some of the objectives of this type of research are:

- Market diagnosis.

- Competitor Analysis.

- Consumption habits.

- Brand image.

- Customer and/or employee satisfaction.